The evolving eldercare models in china
One of the world”s leading in-home eldercare providers is Omaha, Nebraska based Right at Home. Blake Martin, their Vice President of International Operations, medical evacuation and repatriation insurance very generously set aside an hour to speak with me last week about his company’s experience in China. The services Right at Home provides include: safety supervision, companionship, bathing and hygiene care, meal preparation and housekeeping from a few hours a day to 24 hours a day. Right at Home has international franchises in the United Kingdom, Brazil, and now China as well; but, as Blake acknowledged, China has presented them with some unique challenges that are being addressed as they continue expanding in the country. At the simplest of levels, part of what Right at Home faces is what almost any business in pursuit of the Chinese market for any product quickly comes to terms with: the size of the country makes your marketing team’s mouth water, but getting focused and picking the right strategy is a real operational challenge. As Blake put it, “The shear numbers, the lack of available facility based care or any sort of residential care simply isn’t there, and the need is on a much greater scale than what we have seen in other developed nations.
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The evolving eldercare models in china